Supply Chain System Model Designing Based On Trust Mechanism

The purpose of SCM is to strengthen core competitive power of nodal enterprise, fast reaction to market demand, improve market competitive power of the whole supply chain finally. To achieve this purpose, strengthening cooperation and cultivating trust among enterprises are the core of SCM. Trust is the tie and guarantee for every enterprise in supply chain to cooperate effectively. In order to realize trust, cooperative partner in supply chain should communicate frequently and remain information sharing, so as to get the newest market information, understand the customer's demand change, adjust one's own production and business plan in time, reach the results of "two-win" or "multi-win". So the purpose of this text is to set up such a information sharing type supply chain system model on the basis of trust mechanism, make the whole piece supply chain to be more flexible, more reliable and reacting swift, promote enterprise to turn round in high-efficient and flexible, realize the maximization of individual interests and whole interests.Firstly, Introduction. The summary of supply chain and SCM, current situation of this subject both at home and abroad, research purpose, meaning and innovation of this thesis, research contents and structure frame of this thesis.Secondly, Mutual trust among cooperative partners and analysis of foundation mechanism. At first, introduce definition characteristic, classification and important function in supplying chain operation of trust relationship, then analyse mechanism of trust formation through the chess match of the trusting relationship among the cooperative partners, in the follow analyse produce mechanism of supply chain trust relationship, finally introduce some methods of establishing an developing this relationship.Thirdly, The foundation of information sharing type supply chain system On the basis of trust mechanism. At first, analyse dialectical relation between trust, cooperate and information sharing, recommend content, characteristic, principle of the information sharing in the supply chain and the important function to the supply chain system, finally point out the disadvantage of tradition supply chain system and pizzle effect, and set up information sharing type supply chain system model on the foundation.Fourthly, The realization of the information sharing in the supply chain. At first analyse the mode of the information sharing in the supply chain, then recommendmethod and some technology of the information sharing in the supply chain, point out existing problem and obstacle of realizing information sharing in the supply chain, finally use a case analysis.Fifthly, Summarize and prospect. Two kinds of mechanisms correlated with the model are analyzed;The mechanism of interests distribution and trust tied mechanism. Summarize the full text, analyse three kinds of development trends of the supply chain: transformation of Supply chain into demand chain, the electron supply chain and coordination supply chain.