The Mechanism And Path Of The Influence Of Cooperative Trust On Corporate Performance

When enterprises are in fierce market competition,their traditional pattern of independent management is gradually broken.Enterprises and retailers,suppliers and other related enterprises increasingly close.Enterprises are gradually changing from independent production to cooperative management.The trust between enterprises is the important foundation of their cooperation.The level of trust not only plays a great role in lubricating the smooth operation of inter-firm cooperation,but also has an important impact on the overall performance of enterprises.Most studies have focused on the relevance of cooperation trust and firm performance which failed to explore the internal mechanism and path that affect firm performance at the perspective of cooperative trust.This paper adopts the method of single case longitudinal study in which GuangQi Group is selected as a case study.This paper studies the different ways of cooperation adopted by Guangqi Group under different degree of trust,and probes into the different mechanisms and paths of cooperative trust that affect the performance of enterprises.The research finds that when enterprises are in a low level of trust,they usually choose to cooperate with the same industry enterprises to build trust,achieving complementary resources,technology and knowledge sharing,which can improve the efficiency of enterprise production,reducing production costs,increasing sales income,then improving enterprise performance.With the maturing of enterprise cooperation and the increasing number of partners,the degree of enterprise trust is deepening.Enterprises will try to cooperate with cross-industry enterprises.Cooperative enterprises are not only developing the complementary of resources and technology sharing,but also conducting product development and innovation,enhancing the market share of products,meeting the changing needs of customers,thereby affecting enterprise performance and promoting sustainable development of enterprises.Finally,this paper excavates the path that cooperative trust affects enterprise performance under different trust states,which provides a new way to explain how enterprises improve their performance through cooperation.