Research On The Model Of Networked Customization Marketing For Exterior Of Automobile

Deposit of integral-car was a touchy problem that the automobile manufacturer and automobile-agent faced, Use the personalization customized system who is rapid high-quality high-efficiency & low-cost can diminish the loss caused by deposit of Integral-car of the automobile manufacturers and automobile-agents, The system can complete the technology of the products and personalization demand from customers, Those demand was urgent need solution question. Along with the computer network and multimedia technologies as well as has custom-made and so on the theory research and the application rapid development massively, establish entire-vehicle shape network-based customized and marketing system will be the one of important tendencies which the modern manufacture enterprise marketing system will transform. Presently, domestic and foreign to has custom-made the aspect based on the network product the research and applies the entire vigorous development, Also has yielded many important results. This paper has made some explorations and research on the structure Movement pattern System development and system application of the network-based customized system faced to the shape of automobile.The paper has analyzed the characteristic of the automobile marketing pattern, Profits from the domestic and foreign correlations research results, in view of the questions of the traditional customized, Proposed the one kind of newcustomized pattern--Based on the Cult3D technology of customized patternfaced to the shape of automobile, has established the system structure, analyzed the process and built up the system overall frame, then solved partial essential technologies, including the technology of show the car shape in 3-dimension virtual scene , select the fittings of car body , data of organization and management and the support technologies of customized system development and movement.Finally, The paper has based on the project named "Based on the network customized system faced on the customer", in view of the present situation and demand, Proposed " Based on the Cult3D technology Car-shape network customized and marketing system", analysis now commonly used Web3D technology, selected the Cult3D technology and JavaScript technology achieved the alternation of car model into the Html homepage, combination with the Database and XML technologies, Proposed and realized three structures network car shape customized system, Realized through the general browser can to the 3D vehicle type color, the luggage rack as well as the tire and so on carries on the function which real-time has custom-made alternately. The system can help the automobile manufacture enterprise solved several major main problems well.