Motorcycle Manufacturing Based On Mass Customization Production Pattern Study

With the rapid development of information technology, globalization andeconomic integration process accelerated, now motorcycle market is showing a lot ofnew features: the diversification of customer needs; more demanding customerdelivery requirements; the market of many products is saturated, the technologicalinnovation is speeding. These new appearing features put serious challenges to thetraditional mode of production, it must adopt a new mode of productioninstead of the old mode of production in order to adapt to a new era of marketdevelopment needs, both to keep costs low, but also to meet the individual needs ofthe consumer, while the mass customization production methods just a combination ofthese two advantages, mass customization is bound to rise in the motorcycle industry.So far, scholars at home and abroad have done a lot of research on the theory andpractice of mass customization, and made a lot of achievement, but there are fewcombine industry-specific analysis of mass customization production methods, and itis rare for the motorcycle industry. This paper analyzes the current situation of China’smotorcycle industry, motorcycle enterprises should implement mass customizationproduction, through theoretical research on mass customization, combining thecharacteristics of the motorcycle enterprises, I discuss the production mode of masscustomization in motorcycle enterprises. The idea of this study is as follows:First, I analyze the comparative advantages of mass customization productionmethods and implementation based on the simultaneous analysis of the status andcharacteristics of the motorcycle industries, pointed out the necessity and feasibility ofthe motorcycle industry to implement mass customization.Secondly, we explore the customer access to information in the masscustomization production methods and product configuration, product design basedon the principle of the product family, combined with customer demand for theproduct configuration model.Again, on the basis of a comparative analysis of the current popular productionmanagement methods, the preparation for motorcycle enterprises to implement thegeneral model of mass customization, production management, including the finalassembly of the components of the preparation of the master production schedule andfinished plans and mass customization production control and inventory control.Finally, by combining the status of a large motorcycle enterprise in Chongqing, Ianalyze the application effectiveness of production model based mass customization. Against the study of mass customization in industry-specific is relatively less,This paper presents the production model of mass customization for motorcyclemanufacturing, Through this paper, I mean to provide theoretical reference formotorcycle enterprises to implement mass customization, in order to help companiessuccessfully implement mass customization production. The theory and practice ofmass customization has certain innovative.