Study On The Application Issue Of Green Management Of Pharmaceutical Enterprises Of Traditional Chinese Medicine

With the development of social economy, global economy falls into the natural resoundsshortage and environmental pollution. The traditional mode of development not only destroysthe environment, but also wastes natural resources. It threatens the environment and thesustainable development. Consequently, more and more countries and interposes start toreconsider about such mode and set about to search for a new menthol. After 1990s, GreenManagement, a new way of management, has emerged. Soon it shoos its on advantages inmeeting the requirements of sustainable development, in making use of protecting andimproving the environment into the whole course of management in order to pursue the harmwith social and environmental results. Green Management demands enterprises putting the view of environmental protectioninto management. The enterprises provide society with safe products by sailing naturalresources and controlling pollution in every aspects.China has pointed out that we must solve the pollution;what's more, Chinesegovernment puts green emphasis on the views of sustainable development. Many enterprises,however, have not formed the view of Green Management so far. They're pursuing theireconomic results with the neglection of sovial and environmental results. Chinese traditionalmedicine (CTM) industry is most likely to become superior industry which has its independentintellectual property rights. But in the course of economic globalization, CTM industry has toface two main difficulties: the impact of foreign CTM and the restriction of green trade barrierof developed countries.From the theory of CTM and basis requirement of circulating economy, this paper takesTianjin No.6 Chinese Traditional Medicine Factory as an example to discuss the GreenManagement mode of CTM enterprises. The paper expounds on the importance of GreenManagement in CTM enterprises. This paper's train of thought as follow:First of all, the paper expounds the necessity and the importance of implementing GreenManagement. Then it introduces the basic theory of Green Management and foreign enterprises.Thirdly, the paper points out the basic mode of implementing Green Management in CTMenterprises by analyzing the CTM enterprises' condition and future with the support of a case.Green Management as a systematic project, relates to inner environment (government,enterprises, public, etc.) and international environment. Government plays an important role ofall these factors. Therefore the paper discusses the faction of government in carrying out thegreen management. Finally, it conduces that Green Management, as a new way of management,is the only way to divine the sustainable development of enterprises and social economy.In the 21sh century, to implement Green Management is a must of CTM enterprises to faceto the fierce competition in international market. It's a good way of CTM enterprises to keeppace with tines and achier modernization of CTM induestry on the basic of inheriting the goodtradition.The defect lies in lacking of powerful statement to support the main view then using thecase due to the characteristic of CTM enterprises and such sort of objective factors.