Relationship Capital And The Construction Of The Enterprise Competitive Dominance

In the industry economy epoch, enterprise competitive dominance originated from the resources they have and the ability of technical innovation;but in the new economical epoch, the information inflation and the network development technology sufficiently counterbalance the long-term monopolist profits that the resources and the technology bring. Specially, in complex environment of strong relational networks, construction of the enterprise new competitive dominance cannot embark only from the enterprise interior resources and technology, but also regard the economical relations between the enterprise and its beneficial related entity as well as studying and applying the social relations. It will make the enterprise from the rude plunder to the intelligent competition and from the rigid management centered by the product to the flexible management centered by the human.The Relationship Capital theory is one of the new achievements of economic theory study in new economic epoch. This view believed that even the most intelligent, suitable person who master the latest skills and have the most innovation idea in mind proved to be limited except when they contact and communicate with others in order to understand, improve, help and spread their works. This is because that layered ability and virtue of an individual can only be achieved in the relationship with others.This thesis tries to prove this proposition based on above discussion: The enterprise that is an important microscopic body in the economic life has formed its own relations network in production and management. Its apparent and latent relationship resource can be regarded as one kind of new capital forms and the impact of management of its relationship capital will play the vital role in the construction of the new competitive dominance. Certainly, the exertion of this special function cannot be departed from the effective management of other capitals.This paper first elaborates the concept of enterprise relationship capital, its special attributes, the integrant parts and its value-weight way.Then, it demonstrates the five functions of relationship capital. After that, it demonstrates that how to bring the management view of relationship capital into the construction of the new enterprise competitive dominance after states the enterprise relationship capital and emphasizes the four functions of capital management to the construction of the new enterprise competitive dominance as well as the five ways in this process. Finally it concludes that using the relationship capital theory in the management process can construct the new competitive dominance of our state-owned enterprise, and proposes the specifically feasible policy. From this point of view the paper outspreads a new experience of our state-owned enterprise self-examination, self-perfection and self-breakthrough in the economic reform process.