Research On Private-owned Enterprise Culture In Pearl River Delta

The highest competition of the business is in the culture area. Excellent culture can help attract the talents, can increase the competition ability in the market, can increase the core competition ability, and can promote the sustainable development.Guangdong has 445 thousand private-owned enterprises, and almost 70% is in the Pearl River Delta. Private-owned enterprises contribute more and more to the economic and social development in Guangdong. But the private-owned enterprises have the following disadvantages: imitating more, innovating less;have the desirability to build the culture, but have no good methods;have some character, have no integer power. It is eager to research the private-owned enterprises culture systematically in order to develop the private-owned enterprises and help to realize the culture province.The paper takes the theory analysis, comparison, case study methods to have the preliminary study to the Pearl River Delta to enterprise culture construction. The paper states current research situation in domestic and foreign district, introduces the enterprise culture, has discussed influence of construction culture province and the Lingnan culture in the special regional culture to the Pearl River Delta private-owned enterprises, and has analysised the current situation of the private-owned enterprise development and the enterprise culture present situation in detail. Especially the paper discuses the culture construction from the theory instruction, the cultural diagnosis, the target system, the construction content and so on, and has discussed the conformity way of Pearl River Delta private-owned enterprises.The paper can contributed to the research of Pearl River Delta private-owned enterprise culture, has guiding meaning to theory research and practice.The disadvantage is: the private-owned enterprise index system is no so perfect,the research results has not been put into practice fully.