The Study On The Exploitation Of The Folklore Tourism In Jilin Province

The paper is based on the research related to folklore custom tourism at home and abroad.With the theories and method of tourism culture, tourism geography, tourism market, tourismhumanism etc and the reality of the recourses, the paper studies on the exploitation of folklorecustom tourism, which can be the principals of exploitation for Jilin province.The paper is divided into four parts, excluding the introduction and conclusion.The first part is the theoretical study of the folklore tourism exploitation, Firstly, theauthor analyses the definition and characteristics of folklore custom tourism, and thenanalyses the connotation of the definition of tourism recourses of folk custom and theprincipals for exploitation of the recourses. At last the theory related to the folklore tourism isdiscussed.The second part is the present condition comment of the folklore tourism resources inJilin province. This part studies the market of tourism in Jilin province. This is the foundationof the folklore tourism development in Jilin province. First, this paper analyzes the naturaland humane backgrounds in Jilin province, then systematically classifies the folklore tourismresources and analysis the special features of the resources.The third part is the present condition and existent problems of the folklore tourismexploitation in Jilin province. Based on the analyzing of the tourism market in Jilin province,this paper studies the present condition and summarizes the existent problem of the folklorecustom tourism exploitation in Jilin province.The fourth part is the exploitation design and development strategy of the folkloretourism in Jilin province. This is the center link of a folklore development. In this part, theauthor forms the system of folk custom tourism and then analyzes the components of thesystem. Therefore, the image of folk custom tourism of Jilin province is set up. The authoralso designs nine products of folk custom tourism and several tourist lines. At last, the authorputs forward some measures to heighten the competition of folk custom tourism of Jilinprovince.