The Study On The Exploitation Of Folklore Custom Tourism In Fujian Province

Folklore custom tourism is a composition of culture tourism which adapts the patternof modern tourism multiplicative development and becomes the top-choice of travelbasing on obvious regional difference, special cultural content, bright folk character,decorous historical atmosphere and plenty of manifestation. It requires that traveloperators have to exploit and fully use the folk resources to strengthen the attraction oftraveling product, enhances cultural personal status, satisfy the travelers' goals ofentertainment, leisure and seeking knowledge, then promote the development of tourism.Firstly this paper analyzes the background, focuses on analyzing the development inthe field of folklore custom tourism at home and abroad in recent years then. Itgeneralizes and summarizes the theories of Ecological Economics, Experience Economics,Tourism Anthropology and so on for the study on the exploitation of folklore customtourism in Fujian Province. Fujian Province has good base of resource development. Thispaper thorough reorganizes and summaries the folklore tourism resources in FujianProvince at six aspects: clothing, housing, festival celebrate, marriage, diet andworshiping mascot figure folklore tourist resources basing on the resources background.On the base of analyzing the problems of the exploiting folklore tourism resources inFujian Province, this paper proposes the principles, patterns and ways for the exploitingof folklore tourist resources from the sustainable development angle in Fujian Province.