Jiangen Company Automotive Trim New Business Investment Feasibility Analysis

The competition has become a war without smoking in the globle economic of these days. Because of the fierce competition,companies get the decreasing profit.The companies who can find the investment opportunities and take action will occupy the market as fast as they can. The topic of the thesis is about investment feasibility.This thesis assesses the investment project of Jiangen automotive interior trimfrom the prospect of financial management. The assessment includes the whole process of marketing research,financing ,investing and performance appraisal .Thus we will have a comprehensive knowledge about analyzing the feasibility of one investment project .The thesis begins with the current situation that Jiangen company faces and the background of the project.And then taking the practical factors into account. It explains the investment isnecessary. Then the thesis analyzes the microeconomic situation, competitors market and construction technology. It explains the investment is practical. To make the conclusion: the investment project of Jiangen automotive trim is feasible from the prospect of financial management.