A Study On The Core Competence Of The Corporation

With the development of global economic integration, especially in the era of highly-developing intellectual economy, the market competition is very intensive beyond the time, and the profound requirement for the product develops continuously. On the other hand, the life cycle of product is shortened. The success of corporation doesn't attribute to brief or accidental product innovation, or the opportunistic market strategy, but attribute to the exterior behavior of the Core Competence of the Corporation.The Core Competence of the Corporation is a kind of unique ability or technique, which can help the corporation bring special benefit to custom. Its essential elements include corporation core organization and management ability, enterprise cultural agglomeration, corporation strategy management ability, corporation R&D ability, corporation scale-expansion ability, and corporation core marketing ability, etc. An actual corporation doesn't need to be provided with all of these main elements. Each one of them can be cultivated to the Core Competence of the Corporation. For example, the Core Competence of the Corporation of GM Group and China Chunlan Group behaves mainly in organization and management ability, KFC and china Huawei Group is their enterprise culture, intel Group and China ZET Group is technical innovation, Lenovo Group is human resources and so on."The Core Competence of the Corporation" is advanced by C.K.Prahalad and Gary Hamel at first. Based of the definition, characteristic, function, distinguish, cultivation and establishment, this article analyzes and researches the Core Competence of the Corporation in four main aspects which include technical innovation, corporation culture, innovative management and human resources. And this article tries to analyze the essence of the Core Competence based on actual cases.This article looks the Core Competence of the Corporation as the DNA in nature which must be evolving continuously in order to exist and develop. A corporation also need gather its essence to the core, and then develops on this base. So the Core Competence of the Corporation is the basis motivation of lasting development.