The Evaluation And Cultivation Of The Core Competence Of China Netcom Group

Cultivation and enhancement of the core competence of Chinese corporation is a long-term fundamental strategy and path for them to strengthen competence and acquire sustaining competition advantage. After the 2002' s new-round reform in apart and re-combination, there is a new competitive pattern in national communication market. Being one of the largest telecom operating corporation in our country, China Netcom Group is concerning about how to cultivate the core competence of the company in the drastically competitive market, so it' s very important for its future development. According to the theory of the core competence, the paper systematically analyses the core competence of China Netcom Group using the methods of synthesis, cases, index and so on.The paper is on the base of the theory of core competence. Firstly, it analyses the competence of China Netcom Group from the scale of the corporation, the ability of making profit, the value of the brand, the competence of the product, the safety of the management and the human resource. Secondly, it analyses the growing trend in the competence, the trade control, the adaptability to the surrounding and the ability of sustaining development. Then, it evaluate the competence and the growth of China Netcom Group. According to the analysis and evaluation, the key to the development of China Netcom Group lies in the cultivation of the core competence. In the end, it puts forward the detail countermeasure in enhancing the core competence.According to the paper, during the crucial growing period, facing the fierce market, China Netcom Group have some competence and improve it urgently, and its growth potentialities need further exploit. In order to be successful in the future communication market, China Netcom Group must carry out the reform and innovation, set up the top-ranking consumer service system, construct the excellent corporation culture and improve the ability of gaining and making use of resources, so its core competence can be enhance.