The Study On The Supply Chain Logistics Mode Of The Commercial Chain Enterprise

Logistics is one of the main competitive ability of enterprises. Especially for the commercial chain enterprises, it is very important for them to develop in large scale. During the period of the expanding of the multinational commercial chain enterprises in China these years, Chinese domestic commercial chain enterprises also have made great progress. But there is still a big gap between the multinational commercial chain enterprises and the national chain enterprises on the logistics facility and the mode of the logistics operation.More and more lines and enterprises attach importance to the management of the supply chain logistics. The aim of the supply chain management is to enhance the speed, the benefits and the add-ons values of the whole supply chain operation and bring the huge economic benefits to all trade companies of the whole supply chain. The logistics management is a part of the supply chain management. The successful logistics mode of the chain enterprises is found on the basis of the supply chain management, and should also conform to the characteristics of the chain operation and its development trend. It is a urgent task to find out the logistics mode which can embody and enhance furthest the competitive superiority of the enterprises.Lots of the large multinational commercial chain enterprises have the sets of advanced, efficient logistics and supply chain management system. There are many problems in the supply chain logistics system of the domestic chain enterprises, such as the lower level line centralization, the slack of management and the lower level information technology. Many of the problems can only be solved through improving the regulations and the economics environment. But the chain enterprises can actively improve their own supply chain management and choose the right logistics mode. With the right logistics mode, the logistics management of the points on the supply chain has the running instruction rule and the integrated process that should be followed.The thought way of designing the mode of the supply chain is multilateral win-win.There are three kinds of supply chain logistics modes: Self-supporting logistics, Outsourcing logistics and Associated logistics. Self-supporting logistics and outsourcing logistics (the third part logistics) are the main logistics modes of the commercial chain enterprises at present.Self-supporting distribution center is the main form of the self-supporting logistics for the commercial chain enterprises. Its operation is on the basis of the modernization of the supply chain management information system.With the development of the chain enterprises, the need for the professional and individual logistics increases dramatically. This offer the third part logistics a chance to come into the line of the chain enterprises. According to the especial need for the distribution and delivery of the commercial chain enterprises, we should improve the traditional operation method of the third part logistics. For instance, we can adopt F-ABC(F: Frequency) instead of the traditional method ABC. F-ABC mode takes the time and the frequency of delivery the factors to be considered in the inventory and distribution management. It can optimize the process management of order, storage and distribution.It is very important to study the implement of the supply chain logistics of the commercial chain enterprises. B&Q is a multinational construction material chain supermarket. Its logistics mode innovation and implement can be used for reference to the Chinese domestic commercial chain enterprises.The successful logistics mode of the commercial chain enterprises is the mode that can foster and realize the win-win of the factors on the supply chain so that the enterprises can improve the quality of customer service to enhance its competitive superiority.