The Analysis Of Marketing Communications For Beer In Rural Areas

There has been a fierce competition for beer in cities of china from long ago.The result of the competition is such as follows.on the one hand,the requirement of beer in city is near to saturation.on the other hand,the market in rural areas is opened up and the capability of market is huge.So the market in rural areas is the main battlefield for beer industry in China in the future.The profound understanding for the characteristic and direction of consumption of beer in rural areas will be an attractive attention by the theorist and enterpriser.The problem of marketing communications of beer and the expanding share in rural market is systemicly studied in this paper,and some ways and means are abstractly given. That will be of practical and theoretic meaning for beer industry in China in the future.In the meantime,the analysis of market of cosumption in rural aeras will be helpful for the marketing communications of other product.The author has systemicly discussed the marketing communications of the market in rurual areas in this paper,and articulates the problem from the stratege of 4C.