Study On The Strategy Of The Europe Small & Medium Business In China

According to the actuality on investment of the Europe small & medium business in China, the paper elementary analyzes management strategies and situations of the Europe small & medium business in China. On the basis of above analysis, presenting us their successful experiences and the influence to Chinese economy.The first section: The actuality on investment of the Europe small & medium business in China. EU is the third foreign capital resource of China, and in recent years, it is becoming the second resource and show itself a booming increase. EU small & medium business in China is the same with other EU enterprises in that they are inclined to sole-investment method, manufacturing industry and investing in Eastern area.The second section: The key content of the paper. Deeply analyzing management strategies of the EU small & medium business such as investment motives, business strategies, influence on management of enterprise culture, business structure and localization, sales strategies and methods, manufacturing & logistics management and so on. With the illustration of real enterprises, focusing on the advantages and successful experience on above mentioned aspects of the EU small & medium business.The third section: Case analysis. For the purpose of integrating the said opinions with enterprise example. I choose one EU small manufacturing enterprise as the sample and make use of strategical analysis tools for example IFE, EFE and TOWS matrix etc. to analyze and educe conclusion on strategy choice.The fourth section: Problem and suggestion:There are three main problems: the first is over-concentrating in manufacturing industry lead imbalance to Chinese industry structure; the second is investment focus on the Eastern area go against equilibrium development of Chinese economic; the last point is household management method in some enterprises make against technologyprogress.Policy suggestions: first of all, perfecting the market economic system, improving investment environment, such as draw and revise the laws and regulations, enhance the service consciousness of authorities; the second, building and perfecting financial and industrial policy system for promoting small & medium business; the third, enlarging the out-open field, furthermore, actualizing west and centre exploiture strategy, promoting the equilibrium development of varied industries and areas; the last, taking advantage of flexible measures to introduce foreign capital, including participate reformation of station owned enterprises, introducing varied foreign investment, under the certain conditions, we should allow cross-nations merger.