| In the new century, facing the process of international unify and the fact ofacceding to WTO, the enterprises of China are going to face more and more bothchances and challenge, therefore how to clearly acquaint ourselves with the marketdeveloping tendency, grasp firmly the market developing direction, work out thecompetent strategy of recent market situation, and adopt rapidly and creativelyadvanced marketing ways will surely be the key for any enterprise to get more andmore markets. The more important thing is that enterprise should develop its strategyin rational science ways, so that it could establish in an unassailable position in thefuture competition.This thesis is a discussion about Marketing strategy administration of JJ BMM,first, it generalizes the survey and developing chances of JJ, pointing out that JJ ofShijiazhuang will be a big market, and the same time, it shows that there is a necessityto employ marketing strategy. Upon such a basis, to manage marketing strategyanalyzing theory: PEST analyzing (polity, economy, society, technology) andcompetent posture analyzing, those to analyzed entirely JJ, in the last employedSWOT analyzing(Strength,Weakness,Opportunity,Threat), made certain themarketing strategy of JJ: market osmotic strategy, market impolder strategy, backwardunify strategy, which means with new selling circumstance, managing system andhigh quality service, the object are those who have higher consumption. In the latterpart of this text, it introduces the marketing combination of JJ in details, including adstrategy, service strategy, rationing strategy, stocking strategy, etc…This text employthe way of combination of practice and theory, qualitative analysis and quantitativeanalysis, under such analysis JJ is discussed. The most evident character of this text isexcerpted a large amount of market investigation data which is worth to consult, at thesame time, it introduced a lot of practical strategies which readers may use forreference. |
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