The Study On Development Strategy Of Tianjin Building Material Group

China is currently in the critical period for economic transition and looking fornew growth pattern. Tianjin Building Material Group as leading state-ownedrepresentative in the building material industry need to be good at foreseeing themacroeconomic and market trend, deepening strategic transition of industrialstructure, enforcing the momentum of innovation for product upgrade and movingahead from traditional pattern towards emerging industry. It is a very critical topicthat brings new opportunity in front of us.In this paper, we shall adopt the EFE matrix and IFE matrix to evaluate fromexternal to internal environment of Tianjin building materials group, includingeconomic environment, political environment, social environment, technologicaldevelopment, its various resources, management system, and R&D capabilities. Onthis basis, use SWOT analysis to make a comprehensive evaluation on the level ofdevelopment of Tianjin building materials group.At the end of this paper, based on the analysis of present situation of Tianjinbuilding materials group, we proposed the practical measures and developmentstrategy. Tianjin Building Material Group will only realize its potential and exert itsown advantage through improving the quality of its key products, innovation andindustrial restructuring, building up its potential projects, and making real estatesector as new driving force for future development. This paper has importantreference to the establishment of market positioning, goals, mode of operation,development strategy, management system, and development exploration.