The Research Of Enterprise Development Strategy On WZCBD.com

ABSTRACT:Enterprise Development Strategy is usually described as the comprehensive, long-term and fundamental strategy for enterprise development. It's obvious that the development strategy is essential to the development of enterprise. Nowadays kinds of e-commerce sites, including home building material industry, are developing fast. It's necessary for e-commerce sites of home building material industry to make best use of the advantages of the industry and improve their competitive power via constant innovation, which requires enterprise to analyze the internal and external environment, find their suitable place in the market then make their development strategy, plan and its implement. In accordance with this idea, the WZCBD.com is chosen as the object to research the enterprise development strategy via PEST analysis, Michael Porter's Five Forces Model and SWOT analysis for the suitable development strategy.In this essay, the WZCBD.com is chosen as the object to research the enterprise development strategy, from the external and internal environments, integrated using of management knowledge, PEST analysis, Porter Five Forces Model, SWOT analysis and other analytical tools. This essay hopes to explore the effective development direction and strategic planning. And hope this essay can give some useful references to the development of this industry.On the base of the theory of development strategy, the external and internal environments of WZCBD.com are analyzed in this essay. The external environment analysis includes the PEST analysis, the current situation of domestic home building materials in e-commerce industry and the five forces model; and the internal environment analysis includes the introduction of WZCBD.com website, business model analysis and SWOT analysis, thought all which we can find the existing business problems and then find out the reasons. In the positive external and internal environments, WZCBD.com has to seize the market advantages, and strive to become bigger and stronger. Based on the external and internal-environment analysis, this essay, at last summarizes the overall objectives of development strategic, according to the overall objectives, then make out the shot-time (five-year) plan and long-term (ten-year) plan, which can both help WZCBD.com recognize the direction of future development, and draw up the development agendas and the implemented emphasis.