Study On Customer Relationship Management Based On Establishing Learning Organization For An Oil Extraction Technological Service Company

The development of Market Economy and the complexity of customer demandsresult in the ultimate changes of relationship between customers and enterprises. Thegood customer relationship can bring forth the competitive advantages and the profitsthat are the source of the enterprise power. Therefore, it is necessary that the managersconsider the customer status from the corporate strategy, and at the same time enforcethe customer relationship management.In the era of Knowledge Economy,there is an important character that knowledgecreate value. Many enterprisers begin to optimize their resources with the core ofknowledge and form their own advantages. According to this,it is indispensable thatusing Knowledge Management and Organizational Learning direct CustomerRelationship Management.This paper states the theories of Customer Relationship Management andOrganizational Learning, analyzes the traits of Bohai Oil Production Technology &Service Company and its situation of Customer Relationship Management ,thenbrings forward the viewpoint of establishing Learning Organization to improveCustomer Relationship Management.