The Development Strategic Research Of Yantai Wanhua Company

The time of strategy competition has come. The investigation of corporation strategy has become an emphasis of the business management investigation. In this thesis the author take the fact strategy management of Yantai wanhua Polyurethane co., 1td for real case, in which the author put the theory and the method of strategy management into real implementation and analysis.In the part of strategy analysis, the thesis presents the introduction of the enterprise and makes analysis on its exterior surroundings and strategy capability. Specially, the author analyzes the advantages and weakness of the enterprise resource by comparing with the international rivals. According to the experience of the author and the strategic management principle, the future general development strategy and common business strategy suitable for MDI industry and Yantai wanhua co., 1td and all the measures are formulated.The purpose of the thesis is to help decision-makers make a better understanding and grasp of the market, provide references for business development strategies and contribute to the development China's polyurethane and isocyanate industry.