Study On The Development Strategy Of Wanhua Chemical Group Limited By Share Ltd

At present, the enterprises all over the world has entered a critical period in the enterprise strategic management as the core, for the emerging market Chinese, research enterprise development strategy has become the primary factor is the enterprise's success or failure, but also related to the enterprise global and long-term development of an important guarantee. Only constant innovation strategy management can drive enterprise value reengineering, in order to enable enterprises in the same industry in the fierce competition in the fore, can take the responsibility for the country and even the world to make due contribution. Research on strategic management of enterprises is becoming a hot topic in the research of enterprise management under the new situation. In this paper, Wanhua chemical group Limited by Share Ltd(hereinafter referred to as "Wanhua chemical") strategic management as a case, analyze the company's external environment and internal environment, using PEST,SWOT and other analytical tools, the influence factors of enterprises effectively summarized and concluded, and tailored to the company's strategic development plan.This paper is divided into five chapters, firstly introduces the research background, purpose, meaning and methods, then focuses on the analysis of the external environment(Wanhua chemical world MDI industry competition and development as well as the current situation and development trend of domestic MDI industry, the external environment of the enterprise competition structure analysis) and internal environment(the main problems of Wanhua chemical Wanhua chemical industry at home and abroad base layout, strategic restructuring and industrial expansion and the development of the company, etc.) after summarized and summed up the impact of Wanhua chemical development opportunities, threats, strengths and weaknesses of the key factors, namely strategic analysis, based on the summary, and finally put forward in accordance with the overall Wanhua chemical development strategy and objectives, and to develop seven strategic measures and guarantee the matching(safety and environmental protection strategy, development strategy Cost leadership strategy, product marketing strategy, financing strategy, human resource strategy and corporate culture strategy)The author believes that the implementation of the strategy in the future Wanhua chemical process, need for safety and environmental protection on the basis of a combination of the national industrial structure adjustment and promoting the transformation and upgrading of enterprises, adhere to the concept of first, strengthen technological innovation, efforts to broaden sales channels, carry out the lean production management, reduce production costs, and vigorously implement the innovation engineering talent, build a unique corporate culture, enhance the core competitiveness of enterprises. On the other hand, we should pay close attention to the change of international economic environment and domestic MDI industry competitors every act and every move, especially the international giants of the production, sales and research and development trends, according to the dynamic change of the economic situation at home and abroad and industry competitors, to make conducive to the sound and rapid development of Wanhua chemical reaction, quickly and accurately develop coping strategies.