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Strategic Analysis To The Development Of Software Industry In Hunan Province

Posted on:2007-01-25Degree:MasterType:Thesis
Country:ChinaCandidate:C H YangFull Text:PDF
GTID:2179360182488105Subject:Industrial Economics
Abstract/Summary:PDF Full Text Request
The level of development of the software industry is an important indicator to assess a country's level of modernization and development of science and technology. At present,the world's software industry can be divided distinctly into three main markets: North American market, European market and Asian market. Meanwhile, the division of labour is being adjusted progressively. The is an obvious tendency that the software and IT service industry is being transferred to Asian and Pacific area,which is high added value, intellectual-intensive and low-cost.Hunan Province's software industry keep a high speed of development and expands its industrial scale drastically. But there is a long distance compare with some domestic developed provinces in saoftware industry. It shows as follows: Its industrial structure is unresonable. The products are situated at the lower and middle end of the software products' chain. There are few core software technological products with independent intellectual property rights. The financing of medium and small companies is difficult, its profits is low, and its potential is limited.Applying the theory of industrial structure and strategical management theory, this thesis is to analyze the inner and outer environment, characteristics, challenges and oppurtunities that Hunan's software industry faced with, the to present the developing startegy of Hunan's software industry. Until now, there has been no systemic materials and research results analyzing Hunan's software industry.This paper consists of four parts.Part One stdudies the theories of industrial organization and strategic management.Part Two analyses the present situation and the development tendency of global and the Chinese software industry, points out that China'ssoftware industrical scale in China is samll, its industrial structure is unresonable and it is develpoing unevenly among different regions.By this way, the paper clears the external enviorments of develping software industry of Hunan.Part Three introducts the development situation of Hunan software industry, analyses its industrial structure , its market behavior and performance,, finds the opportunities and threates, the strengths and weaknesses of the industry.Part Four draws out five major developing strategies of Hunan software industry as below: the strategy of strengthening the company, the market-oriented strategy, the strategy of alliance, the startegy of innovation, the strategy of human resources.
Keywords/Search Tags:software industry, the strategy of development, SWOT analysis, innovation
PDF Full Text Request
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