A Comparative Study On Strategic Choice Of The Processing Trade Enterprises In Yantai City

Along with the economic globalization, all the enterprises are facing thecompetition both from home and abroad because of the changing market andcomplicated business environment. The processing trade enterprises in China beganlater, so the research about strategic management of enterprises isn't deep enough. It'san important problem for the long-term development to the choice of strategic typeand the decision to strategic direction.How do we comprehensively analyze and classify the processing tradeenterprises in Yantai? And how do we make the enterprises adapt the externalenvironment, utilize the resources, do the strategic choice, adopt reasonablestrategic-measure, then form the continuous advantage of competition?With the example of the processing trade enterprises in Yantai, the writer try tocomprehensively classify according to the theory of comparative advantage ofinternational trade and the theory of life circle, and choose the different strategic-typeand strategic-measure according to the characteristics of the different-type processingtrade enterprises.The content is divided into six parts, separately named as "an introduction to thedevelopment of the processing trade enterprises in China", "the basic theory about theprocessing trade enterprises", "the summary about the processing trade enterprises inYantai", "the analysis about the enterprises' strategic environment and resources","the strategic choice to the processing trade enterprises in Yantai", and "peroration".The article studies the current situation, environment and the resources of theprocessing trade enterprises. The writer vitally builds a dynamic, two-dimensionalmodel basing on the theory of comparative advantage and life period, and divides theprocessing trade enterprises in Yantai city into 4 types strategic choices by SWOTmethod, basing on the results of dynamic, 2-D classification.