Font Size: a A A

The Strategy Research On E-commerce For The Small And Middle Enterprises In Liaoning Province

Posted on:2007-11-02Degree:MasterType:Thesis
Country:ChinaCandidate:D Y ZhangFull Text:PDF
GTID:2179360182977997Subject:Enterprise Management
Abstract/Summary:PDF Full Text Request
E-commerce plays the most important role in the development of economy growth and is the important diver of international trade. In China, the 99 percentage of enterprises of those are enrolled in the administration are the small and middle sized enterprises. These ernterprises occupy 60 percentage value of total value of industry output, 57 percentage of sales revenue, offer 40 percentage of tax revenue and 60 percentage of value of output. The 90 percentage enterprises of retail trade are SMEs. SMEs play very important roles in the economic development. They offer a lot of employment, and they are also the strong diver of the economic innovation. We should pay more intention to the SMEs in the renewing the economy of Liaoning province and the northeast old industrial bases. SMEs can use the e-commerce easily because their small sizes and high flexibility.The first part of this paper introduces the concept of the SMEs, identify and the importance of SMEs in the economy, then the following part introduce the concept, development and the characteristics of the e-commerce, then comes to the conclusion: it is possible and important for SMEs to develop e-commerce. This paper used questionnaires to survey the application level of e-commerce in the SMEs of Liaoning province, then used the data which come from the questionnaires to describe the how the SMEs develop e-commerce, and what trouble them during the e-commerce processing. The third part of the paper constructs an evaluation system to evaluate and analysis the application level of e-commerce.The last part of this paper gives the suggested strategy idea, step and other detail suggestion to help the SMEs in Liaoning province to develop the e-commerce.
Keywords/Search Tags:Liaoning, Small and Middle Enterprises, E-Commerce, Strategy
PDF Full Text Request
Related items