Investigation And Discussing Of Jewelry Manufacturing In Pearl River Delta Area Guangdong Province

After more than twenty -year development, jewelry manufacturing in Pearl Riverdelta area of Guangdong Province takes the absolute advantages in China and hasgreat influence in global market. Through investigation in the status quo, developmenthistory as well as environment of jewelry industry in several cities, such as Shenzhen,Panyu, Huadu, Shunde and so on, and comparison with the growth in other developedcountries or areas, the paper discusses the future of jewelry manufacturing in PearlRiver delta area in depth.Jewelry industry in Shenzhen is holding the leading place in China, accounting forabout 70 percent in domestic market, not only because of its yield, but humanresource, the scale, technology, capital, brand and so on. While the development ofShenzhen's jewelry manufacturing confronted a lot of such problems as gradualdecrease of favorable policies, intense competition, too many small companies, lackof creativity, the restrict of traditional family managing model, the soaring productioncost, no famous brand and so on.Starting from the year of 1986 and experiencing twenty-year development,Panyu's jewelry manufacturing becomes one of the industries that develop mostrapidly and successfully and is encouraged by the local government as the topdeveloping industry. Panyu is turning into the manufacturing centre with itsstate-of-the-art technology, mature investment environment, several concentratedareas has formed. Most of jewelry yielded in Panyu is exported. Currently, Panyu'sjewelry enterprises tend to exploit domestic market.Since the beginning of 2001, jewelry manufacturing of Huadu, which is located inthe northern Guangzhou, grows up quickly. The local government spares no effort tosupport it by adopting a special open policy, so it attracts large amount of investmentfrom international. With five years' development, jewelry manufacturing is the neweconomic hotspot in Huadu. Exports dominate the market in Huadu, but stepping intothe domestic market is also laid out.The experience of jewelry industry in Italy, Hongkong and America should have agood inspiration on the developing of Pearl River delta area, especially the specialeffect of jewellery exhibition and industry cluster.Since 1980s, Hongkong's jewelry manufacturing shifts to Pearl River delta area. Sothe low labor expense and workshop cost can be integrated with solid capital, updatedequipment and rich export experience. The model of "shops in front and plants in theback" suits for the jewelry manufacturing in Pearl River delta area and the policiesdrive the rapid development by further, which guarantees the leading place ofShenzhen in domestic market and the influence of Panyu in global market. In recentyear, by the stimulation of CEPA, the appearance of Pan-Pearl River delta area andWTO, Hongkong and global jewelry manufacturing as well as its matched servicespeed up the transfer to Pearl River delta area, which is facing unprecedentedopportunities and challenges.In the future, jewelry manufacturing of Pearl River area should underline thecooperation in the exploitation the markets home and abroad, setting up publicresearch platform and cultivating professional skills so as to be a world-classassembly base.