Research On Convention And Exhibition Economy In The Pearl River Delta

The convention and exhibition industry plays positive role on economy and society, which is praised as city bread and city card. The Pearl River Delta is one of the most prosperous areas with the fastest developing speed of convention and exhibition industry in our country. It is obvious that the convention and exhibition industry of the Pearl River Delta is characterized by industry cluster and Professional topic from the angle of exhibition project, content, and region distribution. The success of the convention and exhibition economy in many developed country exactly benefits from developed industry cluster. This paper, based on exhibition economy theory and industry cluster theory, had carried on deep analysis with the inter- relation between the convention and exhibition industry and industry cluster in the Pearl River Delta. What's more, regarded clothes industry cluster and the International Clothing Fair of Humen as the concrete case. And discussed development opportunity and strategy choice of convention and exhibition industry in the Pearl River Delta under CEPA frame finally.