The Impact Of Joint Venture Logistics Mode On Supply Chain Performance

As the logistics industry promoting, the whole society takes more focus on thequality of logistics service. The traditional two important logistics modes namesself-service logistics and3pl logistics can’t satisfy enterprises’ service demand in someaspects. So the managers of enterprises and scholars take more and more focus on thepretty new joint venture logistics mode. But the study of joint venture logistics mode isseldom seen, especially the study of how the impact of joint venture logistics mode on thesupply chain performance.This thesis focuses on the automotive industry in order to explain the impactmechanism of the joint venture logistics mode on the supply chain performance. First, thethesis defines the joint venture logistics mode and revealed its main characteristics.Compared with the self-service logistics mode and3pl logistics mode, the advantages andshortcomings of joint venture logistics mode are discussed. Second, the thesis appliestransaction-cost theory to analyse the impact on cost and applies the SCOR(supply chainoperation reference) model to analyse the impact on logistics service quality index such asflexibility, reliability and quality of response. Based on these studies, the thesis alsoestablishes the Stackelberg game model to complete the mathematic studying, andcompared with the two traditional logistics modes to get optimal solution and mathematicconclusion. In the same time, the thesis accomplishes experiments based on data ofenterprise’s everyday operation, and puts forward promoting suggestions to the enterprise.