Method Research Of Value Promotion In Property Development Project Market Localization

Along with the social economy development, urbanized advancement speeding up, the real estate already becomes the foundation and the pillar industry in the national economy national economy development, the real estate market also unceasingly develops. The real estate market has experienced by the seller market after the buyer market transformation, moves towards the benign development track gradually, but the property development project also is facing the competition and the challenge in the mature market in nowadays. Along with market competition intense, the market environment is complex;the property development project market localization often becomes the important point which can make the project succeed. But there are many deviations in fact in the property development project market localization, and the developer blindly carries on hypes the localization because there are not the explicit market localization theory and the principle make the instruction. Not only does it create the real estate market the disorder, also seriously has affected the developer profit. Therefore, the development project market localization principle and method as well as the question about project value promotion process and method research should become the extremely important theory and the practice significance.The article thoroughly analyzes importance of the property development project market localization in the market environment, and uses the analysis method which stands by the theory and the property development project case, studies in the property development project market localization value promotion method process and the system, proposes the direction and factors of the project competitive advantage forming, and has carried on the beneficial discussion about whether the development project achieved the anticipated target the examination standard and the method. The mainly draws: 1) The real estate market competition is intense day by day, the real estate profession profit tends to average, but thedevelopment risk factors are growing, client base differentiation as well as the quality enhance, property development project market localization become more important;2) The real estate development project market localization logical frame is 4P (product localization) and 4C (market localization) docking;3) the land value maximization is the market localization core goal, its realization includes two big important links including the value creation and the value, must can be able to realize the market demand and the market supplies organic synthesis, the customer demand and dodges the competition risk especially to be important;4) the value, subdivides the value, highlights the value, the promotion value is the property development project market localization important method, four method which create values construct into an anteroom real estate development project market localization the value realization system;5) whether project does have the competitive advantage examines the property development project market to locate the successful. The project value may be examined by the SWOT analysis and the SWOT improvement and optimization.This article analyzes and proves in the property development project market localization logical frame comprehensively and the value and the process of promotion method in the market localization, discusses the development project to form the competitive advantage. Its findings are helpful to the standard and the promotion profit mechanism establishment for the real estate agent, and have the important theory and the practice significance to establish the positive real estate cycle market.