HuNan Boundly Building Materials Company LTD Marketing Strategy Research

HuNan Boundly Building Materials Company Ltd. (named Boundly Company in the follow)is an enterprise invested by Hokon Boundly Group Company Ltd. and HuNan ZhaoHui Building Materials Company Ltd. in Main land, Marketing is vital to business operation. We are now entering the 21^st century, an era in which international marketing has been ushered in, and businesses, through this globalization, have been developing their own ideas in the process of finding a need and filling it, thus achieving maximum profit with least cost.Presenting a true example, the thesis gives it perspective in the whole marketing system of aluminum ceilings which is manufactured by Boundly Company. A detailed description is made to demonstrate its current marketing situation, its products and its suppliers across the countries. The well-known marketing analyzing method SWOT is used in the thesis, focusing on the strength and weakness of the aluminum ceilings itself;its opportunity and threats. The thesis elaborates on the 4P's of the marketing combination:product, price, place, and promotion, and also the designs of personal selling management, a satisfactory system that meets the customer's expectation in the quality, service and product value. From the above analysis, the thesis completes its theoretical fundamentals for the international marketing of aluminum ceilings, its specific process and a series of production plans. This has been the guiding principles for the business to achieve steady progress.Considering the specific situation of Boundly Company and based on many successful cases, the strategies of aluminum ceilings marketing of have been completed. All of them are in performance now and playing a role in the business. I do hope they will be improved through the actual performance for the benefit of development of the corporation.