Integrity Of Flowers And Trees Of The Company's Marketing Strategy Research

Flower industry is one of the world’s most dynamic industries, Horticultural products have become the international trade in bulk commodities, At present, China has also been one of the world flower production and consumption in the ranks of great powers。Yanling as the country’s largest distribution center for production and sales of flowers and trees, in the development of flower industry has its own unique mode of operation。 Reform and opening up three decades, In particular,95years since the previous Yanling county, the county government to the development of flowers and trees industry as a pillar industry Fumin country, To guide and promote vigorously promoted the rapid development of economic and social Yanling。Yanling flowers thanks to the development of the industry In addition to a favorable environment for domestic and international economic and social development, the main with the county, the county government promulgated a series of flowers and trees to support the industrial development。Initially out of a county economic development path, was the Henan Provincial Government as the"Yanling model。"With the development of seience and technology and economical globalization, rapid changes have taken plaee in the gardening industry both at home and abroad.How it shall keep its advantages and boost the development of the gardening in dustry further, especially in the proeess of the urbanization of City, is a subjeet worthy of detailed study.In this thesis, fully aware of the marketing strategy to enhance the competitiveness of enterprises for the important role and significance, based on the Chengxin to enhance the competitiveness of the company for the purpose of trying to find from a marketing point of view to solve the problem.This article unifies the Yenling flowers and trees industry the present situation, first has analyzed the market opportunity which the chengxin flowers and trees company’s internal and external environment and faces, take the marketing correlation theories as the foundation, unifies the Chengxin Corporation’s actual situation, has carried on the SWOT analysis to its marketing environment, has analyzed company’s competitive advantage and the inferiority thoroughly. Based on this, carries on the segmentation and the localization using market analysis’s method to the flowers and trees market, had determined the target market, has laid the foundation for as follows formulation marketing strategy. Finally the present paper selective analysis has been able to promote the enterprise competitive power the marketing strategy, in the product strategy, the price strategy, the channel strategy, the promotion strategy and the service strategy five aspects has drawn up some target-oriented marketing strategy measure.