Marketing Analysis And Strategy Conceiving Of Exorcism Culture's Tourism Exploitation In XiangXi

Exorcism culture, a pattern of farming livelihood that was controlled by exorcism Ghost, is a kind of super ghost culture, which is concept and operation system of poly-theologist mainly in consecrating exorcism Ghost. In XiangXi,, since remote antiquity, exorcism Ghost culture was current. Nowadays , it still exist in the wilderness and villages, bold and unconstrained, humorous and breathtaking, mysterious and peculiar . It has tourism function of appreciation, recognition, recreation, science , and strongly worth visiting.With the XiangXi rapid tourism development, exorcism Culture enter into the big market demand of which is very big, and prospect is very good. .Now , there are many exhibit centers that represent the Tujia flirtatious expressions. It gets good economy effect , and it is becoming bigger exorcism culture tourism product market. But there are fierce competition , product duplication , oddments of exploitation, small market , scarcity of manpower, bad management . So it demand making better strategy of XiangXi tourism exploitation.The dissertation suggest CI of XiangXi exorcism culture tourism be "XiangXi exorcism culture, most wonderful in the world" , and suggest the aim of tourism economy exploitation strategy be "constructing the first breed of big XiangXi mystical culture tourism . XiangXi tourism economy exploitation should follow the first of custom , overall situation, system, principal part , high grade" . With dialectical , different , original means , XiangXi exorcism culture tourism exploitation stress fantastic , mysterious, and reform vulgarity permeate high grade , overcome oddments , seek systematical. In the exploitation , we implement protect strategy , three ways and five unities" ," systematical exploitation strategy, poly-level principal part combined strategy , and establish professional part of exorcism culturetechnology . We must construct protect area and exploitation area system of big XiangXi culture , carry out different , exquisite , systematical product strategy, build "one line and three latitude" and "point , line and circle combined "exquisite tourism line of big XiangXi culture tourism . We should implement systematical marketing and elastic price strategy of big XiangXi exorcism Culture.