Study On The Developing Situation And Exploitation Strategy Of The Folklore Culture Tourism In Taishun

With the rapid development of society, the public demand of tourism consumption is presented an tendency of low level to high level, they are no longer satisfied with the traditional and tangible tourism products, but to seek a higher level of spiritual enjoyment and historical connotation. Their consumption interest is also transformed from the tangible tourism products to intangible tourism culture. Under the circumstances, the folk culture has become an important and strategic resource in the tourism development, and also led to the folk cultural tourism boom. At the same time, development of folklore culture tourism has become a hot subject to research. This paper analyzes the condition of geographical locations and resources, looks into the advantages and problems that in the development of folklore culture tourism in Taishun, and proposes some measures in developing folklore culture tourism. Main results for this study are as follows:This paper systematically analyzes the general status of folk culture tourism in Taishun. It briefly studies the natural geographic, historical and cultural environment, resource endowment, tourism consumption market of Taishun, which shows the advantages of developing folk culture tourism in Taishun. And then it also introduces the resources such as vernacular architecture, folk art, traditional craft, Folk belief, folk festivals, folk diet, which makes it clear the idea of developing folk culture tourism is available. The resources of folk culture tourism in Taishun has the characteristics of have rich connotations, high artistic values, significant regional characteristics and strong representation.Taishun has achieved remarkable results in folk culture tourism. Nonmaterial cultural heritage has been fruitful, the beauty of Lounge bridge and the charm of folk have been widely known, culture brand such as Lounge bridge,the "Hundred-Family Banquet" and "March Third"were formed. But there are also some problems,suchu as lack of market means, protection measures lag behind, the situation of protecting the leading position of Lounge bridge is severe, and the environmental sanitation in rural area are not adapted to the step of tourism development.This paper makes thorough discussion to the exploitation stratege of folk culture tourism development. It points out that Taishun folk culture tourism development should based on folk culture protection and inhibition, and also use effective market means to produce economic profit. Under the guidance of this development idea, the paper sorts the tourism resources according to three different themes, and puts forward some measures to develop folk culture tourism, like reinforce protection and study work on folk culture, pay much attention to the effective exploiter and management of folk culture tourism development, and improve marketing strategy.