Research On The Tourism Crisis Management

The tourism industry has developed rapidly since 1940s as one of the most influential social and economic activities. However, the deep crisis has been concealed in the prosperity of tourism industry. As the global environment changes, the possible diversified crises are restricting the potential sustainable development of the tourism industry and influencing tourist in the future. Since Tourism Crisis Management is increasingly being paid more attention to, it is necessary to construct a scientific Tourism Crisis Management Mechanism to guarantee the sustainable development of tourism as well as satisfy the demand of reality.Based on the basic features of crisis and conceptions of crisis and crisis management, this paper expounds the connotation of Tourism Crisis Management. It points out Tourism Crisis Management is a non- procedural process aiming to avoid or alleviate the severe threats brought about to tourism by the critical accidents. It is a way to restore the environments for tourism business and tourists' consumption confidence by researches of crisis, crisis warning and anti-crisis measures. Tourism Crisis Management concerns different administrative bodies, including the government tourism organizations, tourism enterprises, media and tourists. Correspondly, tourist, competitors, tour destination and government are it's main activity field. It is believed Tourism Crisis Management is a changing and integrated process including crisis early warning in precrisis, response in crisis and recovery in postcrisis. Crisis Early-warning Mechanism and Crisis Response Mechanism are the main subject of Tourism Crisis Management as well as in this paper .The author argues that the construction of the two mechanisms should be considered from the behaviors and decisions in respect of organization. From the point of system movement, the paper analyzed that the anti-crisis subjects adopt relevant measures of behavior and strategy in different periods of crisis, which exactly includes the strategy of anti-crisis measures, the plan of crisis response as well as the means of crisis management. Finally, combining the unique features of our tourism, it argues some problems should be considered in the construction of tourism crisis management in our country.The health development of tourism is largely determined by management.Apparently, a healthy and secure tourist environment is the basis and precondition for the existence of tourism. Tourism Crisis Management can provide such envir onments from negative perspective. A scientific and effective Tourism Crisis Early -warning Mechanism and Crisis Response Mechanism ensure.the stable, healthy an d continuous development of tourism.