| Real estate industry as a supportive industry in domestic economy has certainly gained its status. Related laws and regulations are in the process of being complete and efficient. Certainly, this industry has been striding towards a brand-competitive age. On this way, a huge group of real estate enterprises have realized the importance of market positioning. Even a common conclusion that the ability of positioning correctly has become a main core-competency for real estate industry has been reached. However, there still are many problems in practice, like positioning deficiency and positioning incorrectness. The specific matters include similarity of product design, over-transmission of concept, rampancy of publicity and alikeness of operation which have caused confusion to consumers and weakened the effectiveness of marketing.In this article, I have picked market positioning in real estate industry as my research object and try to explain how a real estate company is able to do market positioning effectively. Theoretically, I have introduced basic concepts and theories in this area. The current conditions of real estate... |
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