The Third Party Logistics Enterprise Competition Strategy Research Of China

Since 1980, when global competition turn worse, information technology develop rapidly, especially developed countries relax management, let market mechanism push conveyance to develop. With enterprises returning the main industry, they need to collect core business, enhance logistics efficiency and look for professional logistics management and service. Logistics and logistics management of developed countries have always changed largely, the third party logistics come out as new model of modern logistics, and become point of western logistics theory and practice. After shortly ten years development, the third party logistics market all the world express characteristic of big potential and high growth rate gradually. At present, the third party logistics business in the world develop fast, logistics management and technology in the developed countries attain perfect, carry out the logistics system design rationalization, the warehouse management automation transport efficiently, information management network and so on.Comparing with those, the local third party logistics enterprises still are placed in the stage of the start. Although development was quick, they can only undertake some logistics function, such as warehouse, transportation etc., which cause enterprise product turnover time shorten, the logistics lower cost is not obviously, the distance with the foreign logistics enterprise is very big, therefore, the third party logistics enterprise of our country must built up own core competencies. For the sake of competition of logistics market, enhance core competencies of the logistics enterprises, better service in customer, respond to the customer fast, convenient accurate need, own better competitive advantage, look for the long-term development, the third party logistics enterprises of our country must build up the its special competition strategy.This paper indicate definition, type and function value of the third party logistics in detail. Through Porter's competition strategy and logistics relative theory, being connected with development present conditions of the third party logistics enterprises of our country, market characteristic and development trend of the third partylogistics enterprises > market demand and supply of the third party logistics market. We can see from here: When The third party logistics enterprises of our country face logistics enterprises which have high service level at home and abroad, they should not stay with price competition, and develop own competitive advantage, provide the logistics service of profession> special features, high additional value, expand the service difference degree. The third party logistics enterprise of our country should combine itself practice situations, establish "low-cost lead strategy > product difference strategy > concentration strategy > internationalization strategy", and then strengthen enterprise core competition, which make enterprise become the third party logistics enterprise that own international competition. The author studies two relative successful competition strategy of the third party logistics enterprise in our country finally.Innovation point of this paper lies in making use of competition strategy relative theory, connected with market competition environment of our country, pointing out development strategy of the third party logistics enterprise: (l)Grow market, scoop out latent demand of logistics, enhance supply level of enterprise logistics, develop and manage enterprise human resource, develop enough business network, strengthen the information technology application, emphasize the construction of brand.(2)The third party logistics enterprise should build up low cost leadx product difference > concentration, internationalization strategy on the basis of customs.Study development and its competition strategy of the third party logistics enterprise is advantageous to create core competencies in increasingly vigorous competition and build up the competitive advantage. Through founding special competition strategy, the third party logistics enterprise of our country will be placed in the beneficial position in increasingly vigorous competition probably, and push enterprise to develop further and strengthen.