Analysis On Tourism Market Potential Of Henan Province And Strategies

With the development of the world's tourism, the affection of the tourism to the economy development is becoming more and more important. In order to improve the development of tourism, many researchers in every field and every department are devoting themselves into the research of tourism. Now, the research of tourism is referring to the material aspects, so tourism market as one of the most important aspect of tourism is paid more attention by the researchers. On the basis of ancestor's study about the tourism market, the author analyzes and forecasts the Henan's tourism market, generalizes the characters, the exiting problems and the development direction of Henan's tourism market. Then, the author find the strategies to develop the tourism market of Henan. Firstly, the paper confirm the affective indexes of tourism market, secondly, the paper uses the Delphi, principal component analysis and clustering analysis to analyze the development of Henan's tourism market. At the end of the paper, the author bring forward the strategies of developing Henan's tourism market.The paper is divided into twelve parts:The first part is foreword. In this part, we mainly introduce the status quo and the importance of tourism, narrate the tourism's affection of Henan and introduce the importance of tourism market to the development of tourism. In this part, we also generalize the status quo of the research of the tourism market. At the end, we explain the research method, technology procedure and the data referred in this paper. The second part is to explain the main conception——"tourism market intensity". Then the paper choose the population intensity, urbanization rate, the station of people's...