The Study Of JILIN POST Newspapers And Magazines Issue Business Marketing Strategy

The newspapers and magazines issue is a traditional business of China Post. From 1950's to 1980's, the post issue system has been the only force in this kind of business. With development and interposition of the individual and social publishing, the monopolization starts to be broken up. In recent years, along with the high-speed development of the Chinese newspapers and magazines market, the newspapers and magazines issue market of China also presents higher development speed and becomes attractive to each kind of rivals. The market competition becomes increasingly fierce. Especially after our country joining WTO, General Administration of Press and Publication pushes publication a step forward, making publishing a market which is already an irresistible general trend. Currently, the newspapers and magazines issue places a prominent position of the third in all kinds of business in Jilin Post. In the last few years, the development of Jilin province's newspapers and magazines publishing business has been in a low development level and the business growth is slow-moving, as well as with the market share descending continuously. Facing the professional competition, how to draw up suitable marketing strategy to strengthen the competition ability of the business enterprise? How to adapt to the variety of changes in the market? How to consolidate and expand market share? These are the key problems, waiting to be anxiously resolved.History has seen the unmeasurable function of the post issue channel to maintain national interest, transmit public opinion, and represent group will etc. Nowadays the post issue still functions actively in the national political life and...