The Study Of The Marketing Strategy Of Heze Postal Company’s Enterprises Distribution Of Newspapers

With the rapid development of social economy and science and technology, the current distribution of newspapers and periodicals market prosperity dispute situation,competition is becoming increasingly fierce, especially some press agency to take "to issue their own" or "multi-channel distribution" model, launched a challenge to the direct issue of postal newspapers and periodicals, be placed in jeopardy postal press release of the main channel status. Moreover, with the increasing popularity of electronic media, print media have more and more impact; in addition, Heze is economically underdeveloped areas, have a certain economic strength of young migrant workers, have read the potential population is less and less, business market is gradually shrinking. From the development situation of the amount of circulation of newspapers in recent years to see, growth rate decreased year by year. In this reality,how scientific application of marketing strategy, the settlement of the Heze Post newspaper distribution problems of its own, with stronger competitiveness to meet the business market, the limited market space, achieve increase of business scale and market share, it is urgent to solve the problem of Heze postal service.The development background in the above, this paper through the use of marketing research, market subdivision of the marketing theory, analyses the distribution business in Heze newspapers and current development situation, found that the current Heze Post newspaper distribution business has the following problems:one is the unreasonable business structure, can promote the circulation amount growth,improve the best-selling class of high rate of newspaper market share and the business income accounted for a low; two is the group of customers to narrow the scope,because the campus market expansion, leading to private market space reduction;three is the service time is not up to, because the net transport, delivery and other aspects of the problem, leading to run time gap; four is the insufficient number of press products, part of the professional strong product email channel no issue; five is the price is not flexible, exist deficiency and market competition.This article through carries on the depth analysis of causes of these problems, thecurrent Heze newspapers market has been carefully studied, through the application of modern marketing theory, developed effective marketing strategy. One is through reform of the delivery capacity, realize the delivery time and the improvement of the service quality, enhance the core competitiveness of Heze Post newspapers and periodicals distribution; two is through the development of various types of promotional activities, to participate in market competition; three is through the human resources management to achieve personnel quality promotion, tamping the foundation of development.The results of the study show that, Heze Post newspaper distribution business there is a larger market space and strong competitiveness, but because of marketing strategy is not proper, led to the current development is lack of power, as long as the operation of effective marketing strategy, will be able to consolidate and enhance the market competitiveness of Heze postal distribution of newspapers and periodicals, the realization of Heze newspaper distribution business of long-term sustainable development, at the same time, also can provide the theoretical basis and practical significance for the future development of a long time.