Research On The Traveling Cognitive Behavior Of Inbound Northern American Tourists

Many countries and regions take tourism as an important industry and give priority to it, for tourism industry develops so fast and supports so many other industries. Tourism in China is striding to the adult-time. According to the prediction of the WTO (World Tourism Organization), China will be the world first strong country in tourism by 2020. It is hoped China will host 137millon inbound tourists per year. Such a great tourism stream, their behavior will greatly influence tourism industry. Tourist's traveling behavior and their psychological behavior are closely related. The traveling cognitive behavior of inbound tourist is an important factor that influences their traveling behavior. It is the precondition of their behavior. There for to study the traveling cognitive behavior and the qualities and the aspects which influence the traveling cognitive behavior is a necessary way to thoroughly study the tourist's traveling behavior.The essay can be subdivided into four parts:The first part is about the previous study on the traveling cognitive behavior. On mastering the many material of previous research, the essay analyses the current situation of the traveling cognitive behavior research and shows the theoretical and the practical significance and points out the mentality and the studying method.The second part establishes the theoretical studying model of the tourists' traveling cognitive behavior. In this part the definition of the traveling cognitive behavior, the process, the quality are introduced, the aspects influencing the traveling cognitive behavior are analyzed, on base of which the tourist's traveling cognitive behavior model is established.The third part is the empirical research on the traveling cognitive behavior of Northern American tourists. Based on the questionnaire conducted in the six traveling cities on July, August 2004, "Chinese Traveling Statistics Yearbook" and "Inbound Tourists Sample Investigation Material" of the National Tourism Administration, the divisor analyzing is used to analyze the tourists' cognition on the six traveling cities and the traveling spots, the tourists cognition on the service and the price of the destination from the view of social-demographic characteristics and the psychological characteristics. Additionally, the tourists' cognition on the image, service and price of...