The Contrast Study Of Consumption Behavior For American And Japanese Tourists Inbound

Tourism consumer behavior includes many contents; its complexitydecides the research view diversity. In recent years, the overseas scholars base on thebasic psychology theory of tourism consumer behavior, get a lot of research results, andalso form some theory model to explain the characteristic of tourism consumer bebavior,especially the tourist sensation, the expectation and satisfaction; the cloice of tourismdestination and tourism products; tourism behavior; tourism demand and market.Our scholars began to study tourism consumer behavior in the 1980s or later, mostof them with the geography backgrounds. From the 1990s on, the correlative researchesare developing and the study fields become deeply. The tourism consumer behaviorresearch takes on a new developed stage, mainly from the tourist motivation, traveldecision-making, travel consumption tendency, travel space action and flowage lawsand subdivision markets. And they have got better results. The scholars both home andoverseas study the tourism consumer behavior broadly, but a certain field is lacked,especially the two large tourism markets, such as the US and Japan. So we try to putthem together and compare, and to analyze the difference.The paper is based on the tourism consumer behavior, we use multi-disciplinaryresearch methods, such as geography, sociology, anthropology, economics andpsychology. We also use both quantitative analogy and qualitative analogy during thestudy. We use psychometrics survey, induce and deduction method, math statistics andexpert assistant decision-making to explore the tourism behavior of different culturaltourists. In details, we take American and Japanese Tourists inbound as the concreteresearch object, and compare the two different consumptive colony to conclude thedifference. So to summarize the consumption behavior model of all the American andJapanese tourists inbound and the laws of American and Japanese tourists with differentdemographic characteristics, provides a guidance for improving the travel experiencequality of American and Japanese tourists inbound and the reception scale of the US andJapan markets inbound, even promoting the sustained development of it.The paper consists of five chapters.Chapter 1 introduces some background knowledge, including the development oftourism both in China and worldwide, the current situation of tourism research and the factors on tourism consumer behavior. Finally, it points out the significance of the paper,the research mentality and method.Chapter 2 introduces the consumption behavior of American tourists inbound. Itbases on the outside factors, such as social cultures, economy, laws and China andAmerican relations; the inside factors, such as demographic characteristics andpsychology. And we conclude the regularity of the American tourists inbound consumerbehavior.Chapter 3 introduces the consumption behavior of Japanese tourists inbound. Itbases on the outside factors, such as social cultures, economy, laws and China andAmerican relations; the inside factors, such as demographic characteristics andpsychology. And we conclude the regularity of the Japanese tourists inbound consumerbehavior.Chapter 4 is the difference of tourism consumer behavior between American andJapanese tourists. We put them together and compared, they have similar and differentbehaviors.Chapter 5 is the epilogue, it summarizes the main points of the paper. Also ourstudy cover is not comprehensive and the study has not enough particularities, we willtry our best to do a lot of effective work in the future.