Competition Strategic Research Of City Construction Corporation Of FuRong District Of Changsha

Since the establishment of FuRong city construction company, this company has developed to a famous brand in ChangSha real estates kingdom. However, under the background of macroscopic regulatory, the market competition is becoming fiercer, various kinds of chance risk can be exist everywhere, the FuRong city construction company is to be faced with strategy choice of how to survival and develop. Aboving all of this For this reason, firstly, this article will give a brief introduce of the theory of this company's development and tragedy administration over the years, secondly, this article has analyzed the external environment condition and internal factor of this company, give a analyses and evaluation of some aspects this company to be faced with, such as: the major chance, predominance threaten, composition of value chain, enterprise culture, advantage and disadvantage; thirdly, it sets the total development target for Furong Construction Company by combining the exterior environment and interior factors together. With such target to be realized, it carries out the SWOT Analysis under the overall enterprise strategy and selects specific competitive strategy; lastly, according to definite competitive strategy ,this article will give the procedure and the required measure and suggestion to put the strategy into practice.This article's background is the FuRong city construction company's development, and is based on possessing a great quantity of real releated data of this business, using nowadays'business strategy theory as direction, using PEST (Political, Economic, Social and Technical) analytical method and Porter's Five Forces Model of Competition, value chain analysis, SWOT analysis and some other technology theory. Aboving all of this, we have chosen an strategy model, the model is: the FuRong city construction company should position market of goal at medium-to-high grade house market, rely mainly on implementing the difference target assembling strategy, cooperate with the guarantee measures of some measures and strategy implementation in SWOT analysis, so as to ensure to realize company's set strategic objective .Withing the market competition of the real estate is becoming fiercer, implement effective strategic management has already become the key that succeed in the real estate. The research herein is a kind of attempt that strategic management theory and method used in the business administration of the real estate, hope to offer some reference for the fact that real estate enterprises carry on the strategic management.