The Research On Competition Strategic Of A Urban Construction Co. Ltd

In recent years, along with the economy globalization and the emerging political, economic, social and technological developments, the construction industry has encountered increasing competitive pressure. As one of the companies which get the most support from the government of Changsha, A Urban Construction Co. Ltd faces some very important problems, such as how to identify the competitive environment and the core competence of the company, how to design effective competitive strategy and how to survive and develop in the fierce competition in the future market. Using the theory of strategy management, this thesis studies the competitive strategy of A Urban Construction Co. Ltd according to the construction industry's characters and tries to find a way to help the China construction companies run more effectively.Based on the theoretic research, firstly, PEST analytic approach, fivends of competition strength models and external key elements ofPorter's appraised matrix (EFE) are used to analyze and appraise the microscopically environment, industry environment, competition situation and competitive strategy of A Urban Construction Co. Ltd. Secondly, this research uses internal key element appraise matrix to carry on a comprehensive appraisal to the internal environment of Limited Company, pointing out that there are both the advantages and the existinginferior position. Thirdly, Based on the analysis of inside and outside environmental, the research makes a reservation to A Urban Construction Co. Ltd. Thought SWOT analysis model and using the quantitativeprogram evaluation matrix (QSPM) to analyze the competitive strategy,the research points out that the company should view difference strategy as the core, goal gathering strategy as the competition strategy. In the implementation of the competitive strategy, A Urban Construction Co. Ltd is advised to be in the difference of the products and images, improverganization structure and the ability of financing; take work well so as toensure the effective implementation of the competitive strategy.