The real estate industry has experienced a high-speed development since China' s Opening-up Policy 20 years ago. By examining and studying development strategies of typical real estate companies like Beijing Dangdai Group and Tianjing Shunchi Group, the author proposes that the pro-giant-project era is imminent. Real estate developers should make use of multi-analytical tools,likes SWOT, from various perspectives, so as to come up with strategies suitable for their own situation, so that they can maintain vitality and energy, and continually keep competitive edges. |