The Analysis And Evaluation Of Factors Influencing The Competitiveness Of China's Automobile Manufacturers

With the trend of globalization and keen market competition, also with foreign auto manufactures'entry to domestic market, China's auto industry still has many problems, such as: lack of high tech and R&D independence, small scales, and the scarcity of its own brands. As we all known, the technology and brand are the key factors for the development of auto industry in the time of knowledge economy. Under the analysis of relative competitive theories, this paper set up the related index system and model, and has a research on those major factors that affect the competitiveness of auto manufacturers and make sure the five main principal factors. They are economic scale, technology innovation, brand value, industry cluster, and product structure. The paper also put forward the strategies for promoting the competitive abilities of our country's auto manufacturers.The paper has 6 chapters.1. The background and meaning of study on the competitive abilities of our country's auto manufacturers. Auto industry is not only the main industry, but the industry that can influence a country's economic security. The research on auto industry'competitiveness has important strategic meaning.2. The analysis on enterprise competitiveness theory. In this chapter, the paper introduced the concept of competitiveness and several major competitiveness theories and their evaluation, and also has a research on the forming of enterprise competitiveness.3. The survey of China's auto manufacturers. The paper summarized the development progress of China's auto manufacturers and analyzed the current conditions and exiting problems of China's auto manufacturers. The study on China's...