Research On The Competitiveness Of EMS

Relying on the development of electronic commerce and favorable policies, China’s express industry is developing rapidly. Chinese express enterprise’s business volume has reached 13.96 billion in 2014, with year-on-year growth of 51.9%, and surpassed that of US for the first time, making China the largest express country in the world; And then, Chinese express enterprise’s business volume reaches 20.67 billion pieces, with year-on-year growth of 48% in 2015. Amazing development speed and huge development potential of China’s express industry attracts many companies to join in, especially private express companies. Private express delivery companies have changed their "black express" image into the main force of China’s express delivery market, up to 80% market share in recent years. At the same time, foreign express enterprises have landed in Chinese market along with fulfillment of WTO promises, and have played an important role in Chinese international express business. Therefore, the competition of China’s express delivery market is more and more fierce. All of which bring a huge pressure to EMS, although EMS was the only one in Chinese express market in the past. Therefore, EMS needs to analyze their competitiveness carefully now, find its unfavorable and favorable factors, circumvent weaknesses and foster strengths and. Then it can be in an impregnable position in the fierce competition by maintaining high competitiveness.This paper aims to analyze the four kinds of competitiveness of EMS, and find its disadvantages to correct and advantages to strengthen. So the first part of this paper is to summarize the related research at home and abroad on enterprise competitiveness, including definition of enterprise competitiveness, evaluation system of firm competitiveness, evaluation of logistic company competitiveness and EMS’s competitiveness and so on. On the basis of the related research, it begins to analyze EMS’s competitiveness. The second part analyzes the development process and status quo of Chinese express industry and EMS. Then it builds the evaluation system of EMS’s competitiveness, and divides competitiveness into four aspects:explicit competitiveness, potential competitiveness, fundamental competitiveness and environmental competitiveness. And the following part makes a detailed analysis of the four aspects with detailed indexes. In order to get a comprehensive analysis result, this paper also does a SWOT analysis to obtain strength, weakness, opportunity and threat of EMS, and gives domestic and foreign corresponding strategic choice in the six part. It concludes with implications for policy-making.