Study On CRM Of Warehouse Supermarket Based On Membership System

The supermarket of membership and warehouse, as a kind of new retail trade, developed quickly abroad but developed difficultly in China, which has the very strong demonstration function to the native retail enterprises in China, and also put forward a new question to the theory research on the Customer Relationship Management(CRM). Therefore, the study on the Customer Relationship Management of the supermarket based on membership and warehouse has a great academic and realistic meaning.The paper begin from the development survey of the supermarket of membership and warehouse, clarifying the academic and realistic meaning to study Customer Relationship Management of supermarket based on membership and warehouse. And to proceed to analyze the present condition of Customer Relationship Management in the domestic and foreign supermarkets based on membership and warehouse, summarizing the experience of Customer Relationship Management in abroad supermarket based on membership and warehouse, pointing out the existing problems and its reasons. In the following parts, on the basis of the deeply study on the CRM theory, combining the applied present condition of Customer Relationship Management of Metro, the paper point out Metro's existing problems and detailed improving methods. The paper includes four parts totally.The first part analyzes the meaning of researching on the Customer Relationship Management of supermarket based on the membership and warehouse.Firstly, the paper analyzed the development survey of CRM of supermarket based on the membership and warehouse. In this part, the paper focus...