Study On The Selection Of Logistics Distribution Mode In Yinzuo Supermarket

In recent years,chain operation has become a new type of operation in the retail industry.This form has been developing rapidly in China,and its application rate is very high.Chain operations continue to expand because of their own business scale,so they need to expand their core and peripheral stores layout in all cities.China's chain supermarkets have achieved great leap forward development.However,with the increasing scale and rapid development of chain operation,some problems are produced,especially the problem of logistics distribution is the most prominent.The frequency and system of chain operation are not perfect,which have a negative impact on the operation efficiency and profitability of chain enterprises.In addition,the location of logistics distribution center and the selection of logistics distribution mode are still not enough to support their own development.The focus is that the logistics distribution center in China lacks the perfect basic supporting facilities,the process of automation of logistics distribution is slow and the level of management information is low.Thus,the efficiency of logistics distribution is effectively promoted to become a chain.In this paper,the Ginza supermarket has studied the real case.This paper analyzes the logistics distribution mode of its choice,and aims to show how the chain enterprises represented by the Ginza supermarket can optimize the logistics distribution pattern and system according to their own actual needs.As far as retail chain enterprises are concerned,their continuous and effective operation depends on a perfect and sound logistics and distribution system.The Ginza supermarket has developed very rapidly in recent years,and its improvement and optimization of the logistics distribution system is difficult to synchronize with its own operation and expansion process.On the current stage of development situation,the Ginza supermarket is still in the initial stage of development of the logistics distribution mode is lagging behind,but also for enterprises on the obstacles of development must be crossed.This problem is not only the existence of the Ginza supermarket,and most of the other domestic retail chains are also in urgent need of the problem.In addition,the basic operation for retail chain enterprise logistics distribution system,logistics and distribution,so complete to ensure effective coordination and unified price chain management realization of procurement,distribution of synchronization.The specialization and socialization of the logistics distribution center of the Ginza supermarket directly affects the realization of its chain operation efficiency and the expansion of its scale.Therefore,as a famous Ginza supermarket chain,choose a suitable development and the logistics distribution mode is crucial to achieve business objectives,this is also the research on Ginza supermarket logistics distribution mode to ensure the correct choice of its main significance.After explaining the background,the actual situation,the theoretical research,the research content and the methods of the introduction,this article takes the Ginza supermarket as a case,analyzes the present situation of its logistics distribution development and the distribution mode,and expounds the selection of the logistics distribution mode of the super city in Ginza.Based on AHP,the selection method of logistics distribution mode of Ginza supermarket,the selection method of logistics distribution mode based on the extension and fuzziness of Ginza supermarket,the selection result of Ginza supermarket logistics distribution mode,etc..Finally,the common distribution model of the distribution of the Ginza is clearly defined,that is,the establishment of the supplier alliance and the common distribution system.The delivery system is perfect and so on.