Research On The Operation Expanse Of Gas Station Impelled By Marketing Revolution

The paper is based upon the theory of marketing revolution, theory of consumer demand, customer delivered value and multiple theory, and mostly research the following questions.First of all, the paper thinks it is necessary to systemically research on the operation expanse of gas station. Because the overseas powerful petroleum companies have entered into our market and started gas stations along with China joined WTO, this brought enormously impaction to our market of gas station. But the current operation has the large gap to the overseas. Not only the operation is simplex, but also the management is very bad.Secondly, the paper brings forward the base of the operation of gas station is the marketing revolution, namely the operation of gas station is impelled by the marketing revolution. This is because gas stations' external environment has in-depth changes, consumer demand has explicit changes, the current business has the restrictions, and the successful experience of America's business operation expanse through marketing revolution.Thirdly, based on existing problems, the paper think it is feasible to expand China's gas station business after analyzing normal macro environment, industrial competition environment, consumer demand and gas station itself in which china's gas stations are faced, with the help of...