The Research On Personalized Demand-Oriented Revolution For Operation Management Model In P Co., Ltd.

Along with China's constant social progress and rapid economic development, diversification and individuation of market demand has been an inevitable trend. For majority of enterprises, how to meet mass customization in competitive market has become a problem pressing for solution.Based on the personalized demand-oriented revolution for operation management model in a company, this paper mainly analysis and research how the enterprises, with typical "multi-variety and small batch" characteristic, improve the operational management level to strengthen the ability of coping with mass customization and improve business performance.The chapter 1 of this paper introduces the industry conditions and the company's overall condition, also analysis the present problems of operation management in the company and the solutions for these problems.The chapter 2 introduces how the company reforms the operation management model and product manufacturing process through the postponement technology.The chapter 3 introduces the company's change from the product plan systems based on the production output to a system based on the market demand.The chapter 4 introduces the company how to reform the supply chain for dealing with the large personalized demand timely and cutting down the costs and inventory.The chapter 5 introduces the company how to reinforce the management for product design process and technology information to improve the universalization and standardization of products.The chapter 6 proves the success on the company's revolution through the comparison between the business performance before the revolution and after that, also gives some proposal for the future reform.