Wear Behavior And Value Orientation Analysis Of Female College Students In Wu Han

Wuhan is a long history, profound culture city. Wuhan is located in Central China, is thefirst city in the central region of china. On the economy of our country mid area, culture,scientific research, education and other major aspects of development plays an important rolein.The area of Wuhan University female students as the object, through long-term continuousobservation, questionnaire survey, picture collection, random interview and data statistics, thedress act status, the paper analyses the value orientation.Through this research, the femalecollege students in Wuhan area dress to show an overall is still beautiful features, most ofthem have higher aesthetic level, the brand has a high awareness, better able to grasp thefashion, and to express themselves with higher pursuit of personality.Dress color to black andwhite gray system, with the advocating freedom mash, style and personal style of showingthe diversity and hierarchy of features.Its value orientation influenced by the society andcultural, social role, family, group influence, self consciousness, life style and attitude,personality, interpersonal, epidemic factors，and so on.In the study of contemporary female college students’ main body status prominent. Themain areas around Wuhan University female students wear behavior characteristics and valueorientation of current status, research.From the gender perspective, the understanding offemale college students’ to the clothing culture development influence.In today’s society popaesthetic trend under the influence of contemporary female college students’ dress culture,change and development. From the style, form, value, self expression and so on werecompared with each other and research, analysis of deep connotation.Based on ContemporaryFemale College Students’ dress culture of the research, in-depth analysis of contemporaryfemale college students’ psychological state, aesthetic view, consumption concept, valueconcept.According to the contemporary female college students’ cultural demandcharacteristic and the rule, carry forward the theme, promote diversification, promotereasonable age sex education, in order to facilitate the healthy development of female collegestudents.